OUR WORK
Meridian Architectural Works
BRAND STRATEGY | WEBSITE DESIGN | WEBSITE DEVELOPMENT | LAUNCH STRATEGY
There is an Art to Precision.
Meridian Architectural Works was created to clarify and elevate the bespoke, design-forward side of a long-established Cincinnati-based company previously known as Cincinnati Stair. While Cincinnati Stair continues to serve as a contractor-focused division, Meridian represents a refined, collaborative offering tailored to architects, interior designers, and builders
The Challenge
With ambitious growth goals and expansion into new markets, the team needed a clear brand identity, positioning, and digital presence that would resonate with a more design-driven audience while maintaining the legacy and craftsmanship behind the business.
Brand Strategy + Identity
OCELLI led the development of Meridian’s brand to better reflect its role as a high-touch, design-assist partner in architectural millwork and metalwork. The brand was built around a balance of craft and collaboration, positioning Meridian as both a technical expert and a creative partner in the design process.
Key elements included:
Brand positioning and messaging tailored to architects, designers, and builders
Development of brand voice: refined, confident, and design-forward
Naming clarification and relationship to Cincinnati Stair
Core messaging framework and brand pillars
Audience-specific messaging for architects, interior designers, builders, and future employees
The resulting identity establishes Meridian as a distinct, elevated brand while maintaining credibility rooted in decades of experience.
Before
Before
Launch Strategy
OCELLI supported the rollout of the Meridian brand through a coordinated launch strategy designed to introduce the new identity while reinforcing continuity with Cincinnati Stair.
Scope included:
Pre-launch social media strategy and teaser content
Press release development and distribution strategy
Client and partner communication planning
Post-launch content framework across social media
Sales enablement materials to support business development
The launch positioned Meridian not as a departure, but as a clarification and evolution—allowing the company to expand its reach while maintaining trust with existing clients and partners.
Impact
The Meridian brand and website established a clear, differentiated identity that:
Positions the company as a design-forward partner for architects and designers
Clarifies the relationship between Meridian and Cincinnati Stair
Supports expansion into new regional markets
Enhances credibility for higher-end, bespoke project opportunities
Provides a scalable foundation for ongoing marketing, sales, and content efforts
After
After
Website Design + Development
OCELLI designed and developed a new website to bring the Meridian brand to life and serve as a central hub for storytelling, project work, and collaboration.
The website was structured to:
Showcase high-end architectural work through a clean, image-forward gallery
Clearly communicate services across millwork, metalwork, and custom stairs/railings
Support early-stage collaboration with architects and designers
Reflect a refined, modern aesthetic aligned with the brand
Special attention was given to the gallery experience, allowing projects to be categorized and cross-referenced by type, material, and finish—supporting both inspiration and technical exploration.
The result is a visually compelling and highly functional website that positions Meridian as a premium partner in the design and construction process.