OUR WORK

Oswald Company

WEBSITE DESIGN | WEBSITE DEVELOPMENT | SOCIAL MEDIA STRATEGY

The Story

Founded in 1991 by Ken Oswald, Oswald Company is a Cincinnati-based development and construction firm known for challenging traditional building methods through innovation, collaboration, and technical expertise. With over $800 million in completed projects, Oswald delivers comprehensive, integrated development and construction solutions tailored to each client’s goals.

The Challenge

From preconstruction through project delivery and occupancy, Oswald brings a higher standard of planning, sustainability, and process-driven execution to every engagement.

As the company continued to grow, Oswald needed a modern digital presence and a stronger social media strategy to reflect its capabilities, showcase its work, and support long-term business development.

Web Design + Development

OCELLI led the redesign and development of Oswald’s website to modernize the brand’s digital presence and clarify its integrated preconstruction and construction services.

The new site features:

Streamlined navigation and improved information architecture
Clear communication of preconstruction and construction services
A structured, visually engaging project portfolio
Strategic calls-to-action aligned with business development goals
A fully responsive design optimized for desktop and mobile

The redesign focused on elevating user experience while maintaining the professionalism and technical depth that define Oswald’s approach. The result is a clean, intuitive website that positions Oswald as an innovative, forward-thinking construction partner.

Social Media Strategy — LinkedIn

In addition to the website redesign, OCELLI manages Oswald’s LinkedIn presence with a strategic, performance-driven content approach.

Scope includes:

Monthly content planning and calendar development
Copywriting aligned with Oswald’s tone of voice
Graphic design and visual content creation
Project spotlights and portfolio storytelling
Culture and recruiting-focused posts
Video coordination and execution support
Ongoing analytics tracking and reporting

The LinkedIn strategy balances authority and approachability — showcasing technical expertise, process-driven insights, and the people behind the work. Content is designed to support brand visibility, strengthen industry positioning, and reinforce Oswald’s reputation for collaboration and excellence.